Look closely at driver turnover, and a clear pattern emerges. Behind every resignation is a driver who felt unsafe, unsupported, or uncertain about their future with the fleet. With industry turnover consistently above 90%, the fleets winning today are the ones digging deeper into why drivers leave — and fixing it.

This quick-read guide breaks down the blind spots most fleets overlook and what you can do to keep your best drivers on the road longer. Inside, you’ll learn how to:

  • Use AI- and IoT-powered safety tech to protect drivers and rebuild trust
  • Increase driver engagement from onboarding through long-term employment
  • Apply overlooked retention strategies that genuinely move the needle

Clear insights. Practical steps. Better retention — starting now.