Experienced Fleet Technology Leadership

EROAD is dedicated to shaping the future of transportation technology. Our solutions modernize road use charging and taxation while driving optimal fleet safety, compliance and performance. Our North American operations are lead by a team with extensive experience from the fields of transportation, fleet and asset tracking, mobile workforce management and SaaS technology.

EROAD North America management team

Jim Angel headshot

Akinyemi Koyi (AK), President

Akinyemi Koyi has more than 20 years of experience as a leader and innovator in the technology sector. Working in a variety of industries, Akinyemi has built, managed and nurtured highly skilled, successful teams while overseeing complex engineering projects. He joined EROAD in 2021 when EROAD acquired Coretex, a telematics company where Akinyemi was Chief Operating Officer and Chief Technology Officer.

Akinyemi brings to EROAD a dedication to innovation, people-focused leadership and a commitment to creating technology solutions that support the safety and success of our customers.


Norm Ellis

Norm Ellis, Executive General Manager, Enterprise

Norm Ellis is a 30-year industry veteran, who combines his passion for trucking with proven leadership, sales and marketing skills to successfully bring innovative solutions to market.

After a 20-year career in operations, sales, and marketing for several national trucking companies, Norm took his knowledge and expertise to then up-and-coming telematics provider QUALCOMM in 1997 and became instrumental in the growth of its Omnitracs division.

After serving in senior management there for more than 16 years, Norm took the role of COO of I.D. Systems, Inc., a provider of wireless asset management systems for the transportation sector.

Yasi Alamzadeh

Yasi Alemzadeh, Vice President Operations

Yasi Alemzadeh has more than 18 years of global experience in high growth enterprise software, SaaS and solutions companies.

She is highly experienced in building customer success, operations, and marketing teams. Yasi’s keen insight and close monitoring of technological trends makes her instrumental in providing cutting-edge customer support at EROAD.

Ken Creager

Travis Coffman, Vice President, Sales

Travis Coffman has more than 16 years of experience in sales leadership, with the last 10 spent developing successful teams in high-growth SaaS environments. Travis has deep experience in fleet telematics, asset tracking and fleet safety solutions.

Travis has led field, strategic and channel sales teams, launched and developed profitable business units and implemented winning sales methodologies to achieve strong growth.

Sharon Babkes

Jim Angel, Vice President, Video Telematics

Jim Angel has over 20 years of experience in transportation. From driver to dispatcher to fleet owner, Jim has held a variety of hands-on positions that have helped him truly understand the trucking business from the inside out. Jim also has experience as Director of Safety & Compliance and stays involved with several trucking and safety associations. Now as VP of Video Telematics, Jim continues to help fleets leverage technology to ultimately increase safety and productivity.

EROAD Corporate Leadership

EROAD, based in Auckland, New Zealand, has a seasoned executive leadership team driving the company’s growth on a global basis.