Leadership

Experienced Fleet Technology Leadership

EROAD is dedicated to shaping the future of transportation technology. Our solutions modernize road use charging and taxation while driving optimal fleet safety, compliance and performance. Our North American operations are lead by a team with extensive experience from the fields of transportation, fleet and asset tracking, mobile workforce management and SaaS technology.

EROAD North America management team

Casey Ellis, President

Casey Ellis brings over 15 years of experience in the transportation industry, holding multiple significant senior leadership positions. Previously at UniGroup Inc., a $1.7 billion transportation company, and parent of United Van Lines, Mayflower Transit and UniGroup Logistics, Casey progressively worked his way up from sales leadership to become Chief Operating Officer. As COO, Casey designed and implemented strategic marketing and technology initiatives to transform the company to an agile, customer focused organization.

As President and Chief Operating Officer at Armstrong Relocation, Casey modernized and diversified their service offering, in a rapidly evolving marketplace to successfully capture additional share of a robust growth market. Passionate about his responsibility to community, Casey has served on several committees and boards including the American Moving & Storage Association’s Executive Committee, and chair of the Government Affairs Committee.

Now, as President for EROAD North America, Casey will continue to challenge traditional thinking and drive change that adds value to our customers.

Norm Ellis, Executive General Manager, Enterprise

Norm Ellis is a 30-year industry veteran, who combines his passion for trucking with proven leadership, sales and marketing skills to successfully bring innovative solutions to market.

After a 20-year career in operations, sales, and marketing for several national trucking companies, Norm took his knowledge and expertise to then up-and-coming telematics provider QUALCOMM in 1997 and became instrumental in the growth of its Omnitracs division.

After serving in senior management there for more than 16 years, Norm took the role of COO of I.D. Systems, Inc., a provider of wireless asset management systems for the transportation sector.

Yasi Alemzadeh, Vice President Operations

Yasi Alemzadeh has more than 18 years of global experience in high growth enterprise software, SaaS and solutions companies.

She is highly experienced in building customer success, operations, and marketing teams. Yasi’s keen insight and close monitoring of technological trends makes her instrumental in providing cutting-edge customer support at EROAD.

Travis Coffman, Vice President, Sales

Travis Coffman has more than 16 years of experience in sales leadership, with the last 10 spent developing successful teams in high-growth SaaS environments. Travis has deep experience in fleet telematics, asset tracking and fleet safety solutions.

Travis has led field, strategic and channel sales teams, launched and developed profitable business units and implemented winning sales methodologies to achieve strong growth.

Keith Halasy, CTP, Senior Director of Marketing

Keith Halasy has more than 25 years experience in software and SaaS marketing and business development, and has been focused on fleet management, asset tracking and mobile workforce management for the past 15 years.

Keith has led corporate communications, product marketing, channel marketing and demand generation for companies ranging from startups to Fortune 1000 businesses.

Soona Lee, Director, Regulatory Compliance

Soona Lee is responsible for understanding policy context and technical requirements and translating them for development of EROAD’s suite of compliance products. She works closely with carriers, drivers and the enforcement community to improve industry outcomes of compliance, safety and efficiency through implementation of technology. Soona was named to the 2019 LEAD ATA program by the American Trucking Associations and serves on multiple industry committees through ATA and CVSA. 

Jim Angel, Vice President, Video Telematics

Jim Angel has over 20 years of experience in transportation. From driver to dispatcher to fleet owner, Jim has held a variety of hands-on positions that have helped him truly understand the trucking business from the inside out. Jim also has experience as Director of Safety & Compliance and stays involved with several trucking and safety associations. Now as VP of Video Telematics, Jim continues to help fleets leverage technology to ultimately increase safety and productivity.