Experienced Fleet Technology Leadership

EROAD is dedicated to shaping the future of transportation technology. Our solutions modernize road use charging and taxation while driving optimal fleet safety, compliance and performance. Our North American operations are lead by a team with extensive experience from the fields of transportation, fleet and asset tracking, mobile workforce management and SaaS technology.

EROAD North America management team

Norm Ellis

Norm Ellis, President

Norm Ellis is a 30-year industry veteran, who combines his passion for trucking with proven leadership, sales and marketing skills to successfully bring innovative solutions to market.

After a 20-year career in operations, sales, and marketing for several national trucking companies, Norm took his knowledge and expertise to then up-and-coming telematics provider QUALCOMM in 1997 and became instrumental in the growth of its Omnitracs division.

After serving in senior management there for more than 16 years, Norm took the role of COO of I.D. Systems, Inc., a provider of wireless asset management systems for the transportation sector.

Ken Creager

Ken Creager, Senior Vice President, Sales

Ken Creager has extensive SaaS-based vehicle, asset tracking, fleet management, and driver safety experience in the telematics industry.

Ken has held a number of leadership positions with a strong emphasis on technology and growth. His experience in managing marketing, sales and operations has led to streamlined corporate functions, implementation, and integration of CRM and ERP systems, yielding discernible operational efficiency and effectiveness.

Sharon Babkes

Sharon Babkes, Vice President, Finance

Sharon Babkes brings more than 20 years of experience in financial and accounting management, with roles at The Walt Disney Company, Sony Pictures Entertainment, and Princess Cruise Lines.

Sharon has led the implementation and execution of financial initiatives relating to M&A, top-level strategy development and process improvement directives to drive continuous improvement in all financial systems.

Yasi Alamzadeh

Yasi Alamzadeh, Vice President Operations

Yasi Alamzadeh has more than 18 years of global experience in high growth enterprise software, SaaS and solutions companies.

She is highly experienced in building customer success, operations, and marketing teams. Yasi’s keen insight and close monitoring of technological trends makes her instrumental in providing cutting-edge customer support at EROAD.

Keith Halasy

Keith Halasy, CTP, Director, Marketing

Keith Halasy has more than 25 years experience in software and SaaS marketing and business development, and has been focused on fleet management, asset tracking and mobile workforce management for the past 15 years.

Keith has led corporate communications, product marketing, channel marketing and demand generation for companies ranging from startups to Fortune 1000 businesses.

EROAD Corporate Leadership

EROAD, based in Auckland, New Zealand, has a seasoned executive leadership team driving the company’s growth on a global basis.